A content analysis of Australian motor vehicle advertising.

Author(s)
Sheehan, M. Steinhardt, D. & Schonfeld, C.
Year
Abstract

Using the content analysis methodology, the project aimed to identify and evaluate any changes in the themes and driving practices depicted in Australian vehicle advertising before and after the introduction of the Federal Chamber of Automotive Industries (FCAI) Voluntary Code of Practice for Advertising for Motor Vehicles in 2002. This study was funded jointly by the ATSB and Queensland Transport. (Author/publisher)

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Publication

Library number
C 40362 [electronic version only] /83 / ITRD E215466
Source

Civic Square, ACT, Australian Transport Safety Bureau ATSB, 2006, 82 p., 82 ref.; Report No. CR 228 - ISSN 1445-4467 / ISBN 0-642-25535-0

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