A controlled study of the effect of television messages on safety belt use.

Author(s)
Robertson, L.S. Kelley, A.B. O'Neill, B. Wixom, C.W. Eiswirth, R.S. & Haddon Jr., W.
Year
Abstract

After a brief review of previous studies of the effect of mass media on safety belt use, the two-part investigations carried out, are described. First, a survey was conducted of actually observed safety belt users and non users to determine the factors which distinguished the two groups. Second, television messages were shown on one cable of a dual cable television system designed for marketing studies. Results show no significant difference between drivers from households on the experimental cable or on the control cable.

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Publication

Library number
B 9107 (In: B 9050) /83.2/ IRRD 215361
Source

In: Proceedings of the 1st International Conference on Driver Behaviour, Zurich, 8-13 October, 1973, 18 p., 18 fig., 3 tab., 24 ref. / Also published in: American Journal of Public Health, Vol. 64 (1974), No. 11 (November), p. 1071–1080 (see http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1775647/pdf/amjph00811-0045.pdf)

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