Cooperation and expectations of cooperation. Revised version of the paper presented at the fourth annual Marketing and Public Policy Conference, May 13-14, 1994, Washington, D.C.

Author(s)
Wiener, J.L. & Doescher, T.A.
Year
Abstract

The results of both a survey of utility customers and an experiment using role-playing students support the hypothesis that a person is more likely to install load control devices in their heating or cooling units (cooperate) if he or she thinks that others will cooperate. In addition, the authors find that, as predicted by the norm of reciprocity, customers who are more concerned about conservation are more influenced by their expectations of the cooperative intentions of other than are customers who are less concerned.

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Publication

Library number
950189 ST [electronic version only]
Source

Journal of Public Policy & Marketing, Vol. 13 (1994), No. 2 (Fall), p. 259-270, 56 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.