Abstract
In 2015 and 2016, The Danish Road Safety Council had made several campaigns aimed at cyclists, such as: • Campaigns on right turn accidents; • Campaigns on bicycle helmets. The aim of the survey was to examine how the campaigns of the Danish Road Safety Council towards cyclists were received in terms of familiarity and liking and whether the campaigns have had negative consequences in making people bike less. Furthermore, the aim was to examine whether the campaigns had resulted in behavioral changes among cyclists. The survey was conducted online by Epinion from the 7th of May to the 13th of May, 2016. 1506 respondents who cycle at least once a month answered the survey. (Author/publisher)