De advertentie pre-test door middel van de AdKom-methode.

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Abstract

The AdKom method for the pre-testing of advertisement material is described. The method is an improvement of other methods and improves the communication between client-advertisement organization and marketing research organization.

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Publication

Library number
B 9778 fo /01/
Source

Schiedam, Instituut voor Psychologisch Marktonderzoek IPM, 1976, 6 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.