De bekendheid met de actie "Bewijs je rijbewijs"

Author(s)
Riikerst, A.N.
Year
Abstract

Evaluation data regarding the Dutch publicity campaign "Prove your driving licence" aimed at male car drivers from 18 to 24 years old are presented. The acquaintance of the campaign was mainly due to the effectiveness of the television advertisement spot. The efficiency of the publicity leaflet was rather small.

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Publication

Library number
B 19134 /83 / IRRD 257491
Source

Hilversumm Veilig Verkeer Nederland, 1980, 18 p., tab.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.