Knowledge of a trip maker's evaluative beliefs plays a vital role in marketing research studies. This kind of investigation should also take into account the properties of the available modes. In fact, practicability aspects are likely to determine the relationship between mode choice and trip distance.
In: Colloquium Vervoersplanologisch Speurwerk 1981 : nieuwe tendensen in de vervoersplanologie : verslag van een bijeenkomst gehouden te Den Haag op 5 en 6 november 1981, p. 407-420, 2 fig., 4 ref.
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