Design and evaluation of safety publicity campaigns : a digest of international experience.

Author(s)
Wilde, G.J.S.
Year
Abstract

Despite the paramount relevance of mass communications as a means of promoting road safety, scientific information of the design of maximally effective publicity campaigns has been very slow to develop. In an effort to evaluate the state of the art diagram is given and discussed.

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Publication

Library number
A 8207 (In: A 8206)
Source

In: [Proceedings of the] Third Conference [of the] Canadian Safety Council, Saskatoon, Saskatchewan, June 7, 1971, 3 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.