Determining perceived traffic sign dimensions with multidimensional scaling.

Author(s)
Jensen, C.R. & Anderson, L.A.
Year
Abstract

The evaluation of current and potential traffic signs is necessary in order to ensure that the signs are effective. This paper describes the application of multi- dimensional scaling to traffic signs, a method that appears to be well suited for determining perceived traffic sign dimensions. In two studies subjects judged the similarity of all possible pairs of 16 traffic signs. Three interpretable dimensions were foun d: colour /content, message form, and shape.

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Publication

Library number
B 29932 (In: B 29918) /73 /83 /
Source

In: Proceedings of the Human Factors Society 32nd Annual Meeting, Anaheim, California, October 24- 28, 1988. Riding the wave of innovation, p.928- 932, 14 ref. Volume II.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.