Traffic injury is the leading cause of death and a leading cause of injury among Latino children and young adults. Educación de Seguridad en el Tránsito (EST) [Education in Traffic Safety] was a two-year project that addressed the high rate of traffic-related injuries among native Spanish speakers. The project was designed to foster the development of effective educational materials in Spanish. It was conducted by Education Development Center, Inc. (EDC) in Newton, Massachusetts, with the support of three partners: the AAA Foundation for Traffic Safety (AAAFTS), the National Highway Traffic Safety Administration (NHTSA), and the FIA Foundation for the Automobile and Society. This report presents results on the project’s four objectives: 1) collect and describe existing Spanish-language traffic safety educational materials; 2) develop guidelines for creating culturally and linguistically appropriate educational materials for Latinos; 3) use the guidelines to develop a model educational item; 4) develop a Web site that contains the guidelines and traffic safety resources for Spanish-speaking audiences. (Author/publisher)
Abstract