The development and assessment of a drink-driving campaign: A case study.

Author(s)
Elliott, , B. & Squth, D.
Year
Abstract

In 1979 approaches to drink-driving publicity were developed in Australia. A detailed interim report specified the options available and recommended a communications strategy. The strategy deviated from traditional approaches being aimed at the "associate" of the drinkdriver and also in attempting a positive modelling approach, rather than highlighting the negative consequences of the undesirable behaviour.

Request publication

10 + 2 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
B 24883 /83.4/ IRRD 283844
Source

Department of Transport. Office of Road Safety. Canberra, Australian Government Publishing Service, 1985, 145 p-, fig., graph., tab., ref. Report No.CR-26.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.