This paper describes the development of a transport strategy for discouraging car use and encouraging the use of more sustainable travel modes (that is bus, cycle and foot) for travel to and from the University of Canterbury (Christchurch, New Zealand). The impact of the strategy is assessed, based upon the results of travel surveys before and after implementation of the transport strategy. The development of a multinomial logit mode choice model is described and its temporal stability of the model is assessed. It is concluded that it is important to have good information about existing travel behaviour and the reasons for that behaviour, as a foundation for development of a transport strategy aimed at changing that behaviour. It is also concluded that mode choice models can become out-of-date fairly quickly, and that having the appropriate local and regional authorities involved in strategy development greatly assists acceptance and implementation of the strategy. (a).
Abstract