Development of materials and public relations efforts to promote child passenger safety.

Author(s)
Wyrick, D.A. Sontag, D.B. & Heathington, K.W.
Year
Abstract

This report describes the promotional materials that were developed in an effort to educate the general public, law enforcement officers, health officials and others about the importance of child passenger safety. Information on the promotional materials includes a discussion on printed materials (such as brochures, posters and other handouts) scripts for television and radio public service announcements, display designs and newspaper and magazine coverage.

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Publication

Library number
B 22726 /83/91/
Source

Knoxville, TN, University of Tennessee, Transportation Center, 1980, 73 p., fig., tab., ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.