Development of perception of risk approaches designed to increase safety belt usage. Final report.

Author(s)
Slovic, P. & Schwalm, N.D.
Year
Abstract

This study was done to develop three messages designed to decrease safety belt usage. Twelve written messages that were designed to encourage seat belt use via different "perception of risk" themes were developed and presented to subjects. These messages were evaluated by the subjects and questionnaire responses were obtained. Three 30-second broadcast quality master TV spots were produced and tested.

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Publication

Library number
B 24870 /83.2/ IRRD 286410
Source

Woodland Hills, Ca., Perceptronics, Inc., 1984, IV + 86 p.+ app., 1 fig., 6 graph., 13 tab, DOT-HS-806598/NTIS PB 85-169761.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.