The UK government has a target to reduce by 50% the numbers of children aged 0-15 killed and seriously injured in the UK, by 2010, compared with the average for 1994-1998. The Department for Transport (DfT) child road safety strategy 2007 looks at measures to improve child road safety under six different themes: education; training and lifelong learning; publicity; highway engineering; environment and planning; vehicle engineering and secondary safety; legislation and enforcement; and school journeys. The strategy outlines 20 specific actions for the DfT and partners for improving child road safety, building on existing work. The priorities for these actions are to promote child pedestrian training e.g. Kerbcraft, to promote good practice in road safety education; to encourage local partnerships that deliver coordinated road safety activities; to provide road safety messages to children and other road users, through the Think! campaign to encourage the use of parents and peers in delivering road safety messages to children; to encourage the wider use of 20mph zones, and to coordinate road safety and school travel activities.
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