A dialectical approach to strategic planning.

Author(s)
Mason, R.O.
Year
Abstract

This paper develops a new approach to the planning process. It begins by examining the critical role played by the planner's assumptions. Two criteria for a good planning technique are suggested by this examination: (1) It should expose the assumptions underling a proposed plan so that management can reconsider them and (2) it should suggest new and more relevant assumptions upon which the planning process can proceed.

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Publication

Library number
A 6666 fo
Source

Management Science, Vol. 15 (1969), No. 8 (April), p. B403-B414

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