Drink drive: 30 years of communication : how thirty years of drink drive communications saved almost 2,000 lives.

Author(s)
Bullmore, J. Watkins, S. & Burnett, L.
Year
Abstract

This is the story of how communications changed drink driving behaviour over the course of thirty years from 1979 to 2009. Four successive periods of communication tackled drink driving attitudes, acceptability, denial and decisions. This relentless pursuit of potential drink drivers saved almost 2,000 lives and prevented over 10,000 serious injuries. The value of this to society is £3bn. We estimate that for periods two, three and four of the campaign, every £1 spent on communications saved society £154, £12 and £38 respectively. The campaign offers powerful learning for all who seek to change behaviour over the long term. (Author/publisher)

Publication

Library number
20141392 ST [electronic version only]
Source

London, Department for Transport DfT, 2014, 38 p.

Publication (link)

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.