Abstract
THE IMPACT OF DRINKING AND DRIVING IS ONE FOCUS OF THE MOUNTING CONCERN IN THE WEST OVER THE WIDESPREAD INCIDENCE OF ALCOHOL-RELATED PROBLEMS. CONVENTIONAL WISDOM, IN THE UNITED KINGDOM AS WELL AS IN OTHER COUNTRIES, SUGGESTS THAT REDUCING AVERAGE CONSUMPTION LEVELS WILL DIMINISH THE IMPACT OF THE NEGATIVE EFFECTS OF ALCOHOL INCLUDING DRINKING AND DRIVING. BUT WHETHER POLICIES DESIGNED TO ACHIEVE CHANGES IN PER CAPITA CONSUMPTION BY INCREASING ALCOHOL TAXES ACROSS THE BOARD CONSTITUTE THE MOST EFFECTIVE STRATEGY TO REDUCE DRINKING AND DRIVING IS CALLED INTO QUESTION. A NUMBER OF COMPETING INTERVENTIONS DIRECTED AT THE ALCOHOL BEVERAGE INDUSTRY ARE ANALYSED AND NEW DIRECTIONS FOR PRODUCERS AND POLICYMAKERS ARE PROPOSED.(Author/publisher).