A study of drink driving attitudes and self-reported behaviours in NSW involved a telephone survey of 1,143 licensed drivers who consume alcohol at least once a month. Cluster analysis was used on the data from the quantitative study (the telephone survey) to group drivers into four risk types for drink driving. This process identified drivers as risk takers (18 per cent), tempted (29 per cent), conservatives (29 per cent) or limiters (24 per cent). Of all the groups, risk takers were identified as posing the biggest challenge to road safety countermeasures. Risk takers were most likely to drink everyday, were more than twice as likely as others to drive to the pub and the least likely to plan their transport before they went out. Risk takers were also the most likely to underestimate the consequences of being caught drink driving. Risk takers were more likely to be young, single, working males and the greatest deterrent to drink driving for this group for was the fear of getting caught. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E211985.
Abstract