Abstract
The report presents the results of a survey of 250 hotel patrons in rural towns in Victoria, Australia. The data suggest that although enforcement is an important determinant of behaviour, the behaviour of respondents in relation to drink driving may also be accounted for (in part) in terms of social and lifestyle factors. Further analysis suggested that five clusters or groups of respondents could be identified. There was a relationship between cluster membership and drink-driving risk (and other variables) which suggests that a range of characteristics may be used to identify targetable groups of high-risk drivers for countermeasure development and targeting. (A)