During the mid-1980s, the sport utility vehicle (SUV) emerged as one of the most popular automobiles in the United States, a trend that continued throughout the 1990s. The SUV boom has attracted widespread coverage in the mainstream media but little scholarly attention. The following article examines the historical and social context of the SUV through analysis of popular press accounts, automotive reviews and trade news, and SUV print advertisements. Situating the SUV in the context of fear of crime and risk management during the 1980s and 1990s, it is suggested that the SUV’s popularity reflects American attitudes toward crime, random violence, and the importance of defended personal space. While consumer attraction to the SUV is typically attributed to two key features - safety and interior space - these pragmatic justifications may be viewed as euphemistic. Safety is not road safety but personal safety. Space is not interior cargo space but social space, including the privileged ability to traverse inhospitable terrain to remove oneself from society. (Author/publisher)
Abstract