Driver distraction by advertising : genuine risk or urban myth?

Author(s)
Wallace, B.
Year
Abstract

Drivers operate in an increasingly complex visual environment, and yet there has been little recent research on the effects this might have on driving ability and accident rates. This paper is based on research carried out for the Scottish Executive's Central Research Unit on the subject of external-to-vehicle driver distraction. A literature review/meta-analysis was carried out with a view to answering the following questions: is there a serious risk to safe driving caused by features in the external environment, and if there is, what can be done about it? Review of the existing literature suggests that, although the subject is under-researched, there is evidence that in some cases overcomplex visual fields can distract drivers and that it is unlikely that existing guidelines and legislation adequately regulate this. Theoretical explanations for the phenomenon are offered and areas for future research highlighted. (Author/publisher)

Request publication

5 + 13 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
C 27398 [electronic version only] /82 /83 / ITRD E119737
Source

Proceedings of the Institution of Civil Engineers; Municipal Engineer, Vol. 156 (2003), Issue ME3 (September), p. 185-190, 18 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.