Drivers of travel choice.

Author(s)
Parsons, A.G. & Stewart, A.M.
Year
Abstract

The authors discuss recent findings from a survey of 1248 Auckland households that aimed to define the key drivers that influence travel behaviour. The work is based on an extensive search of international and domestic literature. The authors present a framework that identifies the three approaches typically employed to market public transport (PT) and illustrate how the framework can be applied to segment customers and market public transport more effectively. Results indicate that people's transport choices are influenced most strongly by service attributes and some key environmental aspects. The results of this work are being used to assist local government public transport providers in Auckland to improve and market PT services. (a) For the covering entry of this conference, please see ITRD abstract no. E210413.

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Publication

Library number
C 29002 (In: C 28997 CD-ROM) /83 /72 / ITRD E210345
Source

In: ATRF03 : [proceedings of the] 26th Australasian Transport Research Forum (ATRF) : leading transport research in the 21st century, Wellington, New Zealand, 1-3 October 2003, 19 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.