As the adverse effects of traffic and transport on safety and environmental problems increase, the search for strategies to counteract these effects gains more importance. Changes in driver behavior are needed for effective solutions of these problems, particularly because human behaviors account for a large portion of safety and sustainability problems in traffic. These problems occur partly because drivers may not always be fully aware of the negative coiisequenccs of their behaviors. Thus, providing feedback on the consequences ofone’s behaviors could be an efiective strategy to promote self-regulation of safe and sustainable driver behavior. However, as yet, little is known about how feedback should be best conveyed to optimize its effects, and which factors influence the effectiveness of feedback in promoting behavior change. (Author/publisher)
Abstract