E-call is the only service that has truly survived the hype that built uparound telematics in Europe during the early 2000s. Customer surveys repeatedly confirm that it is the most interesting aspect of telematics to endusers but private E-call services continue to perform poorly in the market. The situation may change if and when the EC achieves its target of having a public E-call service enabled in all new cars. In this case vehicle manufacturers and Member States will have a communication and location platform embedded in all cars, opening a range of opportunities for commercialservices and Government policies. The challenge for both parties is to recognise the potential benefits of working together to ensure that E-call enables a cooperative future for telematics and doesn't get overlooked as awasted opportunity. Practical steps are identified that Governments and vehicle manufacturers can take to get the most benefit from the proposed public E-call service. This approach will allow both parties to see past theshort term cost obstacles to the significant benefits that can be achieved through active cooperation and foresight. For the covering abstract see ITRD E134653.
Abstract