An education campain directed at pedestrian aged 50 years and older: early findings.

Author(s)
Linklater, D.R. & Lind, B.L.
Year
Abstract

A six-week tv and radio education campaign directed at NSW pedestrians aged 50 years and older was conducted in the Sydney, Newcastle and Wollongong metropolitan regions during 1978. Safe road crossing behaviour and need for conspicuity were emphasised. Early findings, based on reports of fatalities, have indicated no decrease in pedestrian fatalities of the target audience can be attributed to the campaign, and indicate that the road crossing behaviour of those aged 50 years and older is not amenable to change by use of multi-media campaigns.

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Publication

Library number
B 15146 (In: B 15126) /83 / IRRD 236732
Source

In: Proceedings of the joint ARRB/DoT Pedestrian Conference, Sydney, November 15-17, 1978, 10 p., 2 fig., 5 tab., 8 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.