Abstract
This paper develops simple models of drivers' speed selection behaviour both with and without the influence of speed limits. The models developed are estimated using data from a survey carried out on a section of rural road in Norway. The results of the modelling indicate the importance of a number of personal characteristics on drivers' speed selection behaviour, including age, driving experience, attitudes towards travel time savings, and perceptions of enforcement and penalties. The results suggest that moral hazard effects may also be present. (Author/publisher).