Abstract
The present study sought to generalize the effect of the availability heuristic to more complex tasks and across various task categories. The experimental design involved the manipulation of event characteristics in order to induce a heuristic processing strategy for designated available events. The effect of these manipulations was investigated for three types of response measures and across a range of event frequencies. Results demonstrated the generalizability of the availability heuristic across complex tasks and three types of response measures-frequency estimation, and choice predictions.