The effectiveness of traffic safety material in influencing the driving performance of the general driving population.

Author(s)
Anderson, J.W.
Year
Abstract

The main objective of this study was to determine if traffic safety materials were effective in reducing the subsequent accident and conviction record of the general driving population. A second objective was to determine the effectiveness of different topics covered by the materials. A third objective was to determine if materials tailored for specific age-sex groups were more effective than non-tailored materials. The results indicated that the materials were not effective in reducing subsequent six month accident and conviction frequencies.

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Publication

Library number
B 14212 /83.2/
Source

Sacramento, CA, California State Deparment of Motor Vehicles CAL-DMV, 1977, 28 p., fig., tab., ref.; Report FHWA-CAL-DMV-RSS-1269-77-57.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.