Effects of advertising upon emergency aid seeking behavior.

Author(s)
Cochran, R.
Year
Abstract

In order to determine what the existing access patterns were and to assess the impact which the Metropolitan Emergency Medical Service (MEMS) had upon emergency care access, a study of expected behaviours before and after the introduction of MEMS was made. Public access patterns appeared to defend upon the type of specific emergency encountered, the dominant emergency provides in the area, and racial characteristics of the population. The intensive media campaign had in fact little effect.

Request publication

10 + 3 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
B 19949 fo /84/
Source

Atlanta, Georgia Institute of Technology, 1974, 8 p.; Report No. HRP-0029509

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.