Abstract
It turns out that young male drivers aged between 18 and 25 use their safety belt less often than other driver groups in The Netherlands. For this reason, it was decided to conduct a nationwide campaign to promote safety belt use by military personnel during October and November 1988. The campaign was aimed at young male drivers between 18 and 25. The campaign was organized by the Dutch Ministry of Defense in co-operation with the Dutch Ministry of Transport. To evaluate the effects of this campaign, a field study was conducted in which the level of surveillance and enforcement, the quality and kind of publicity and the type of reward programmes were varied (See also PB 30710).