An overview is presented of theoretical perspectives on the effects on adolescent audiences of televised portrayals of drinking. Focusing on the influences of wine and beer advertising and on entertainment depictions of drinking behavior, a critical review of survey research evidence indicates that alcohol commercials contribute to a modest increase in overall consumption by teenagers and may have a slight impact on alcohol misuse and drunk driving. There are no studies measuring the effects of entertainment programming on adolescents, but content analyses suggest the potential for increased pro-drinking attitudes and behaviors. Policy implications for addressing the deleterious effects of televised drinking are discussed, and priorities for future research are identified. (Secondary source).
Abstract