This report describes the strategies used by transit agencies to create high ridership and includes case studies of successful examples of increased or high ridership. The case studies focus on the internal and external elements that contributed to successful ridership increases and describe how the transit agencies influenced or overcame internal and external challenges to increase ridership. This report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership. These materials have been designed to assist transit managers and staff, as well as policymakers and other regional stakeholders, by identifying strategies that can be used to increase ridership. (Author/publisher)
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