Encouraging helmet wearing.

Author(s)
Elliott, B.J.
Year
Abstract

This paper attempts to examine a number of issues with respect to the use of mass media communication (advertising) campaigns to encourage helmet wearing. It is argued that of themselves such campaigns are unlikely to substantially increase wearing rates but, as part of a total communication mix with environmental supports, can achieve the level of results desired by authorities.

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Publication

Library number
B 26518 (In: B 26501) /83 / IRRD 800234
Source

In: Bikesafe 86. Proceedings of the National Bicycle Safety ConferEnce, Newcastle, Australia, April 29-May 2, 1986, p. 351-375, 23 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.