Abstract
An examination of trends in the number of drink drivers killed or seriously injured in the UK shows that the reduction achieved during the 1980s ceased in the early 1990s and began to rise. In order to explain this an analysis was carried out using data from the annual tracking studies of the government's anti drink driving campaigns. Evidence is taken from the before and after interviews carried out around the time of Christmas anti drink driving campaigns. The results suggest that trends in casualties were mirrored by broadly similar changes in the attitudes, self-reported drinking and drink driving behaviour of the respondents. The author suggests that the problem of drink driving has received less exposure than other problems recently.