Evaluatieverslag campagne "Wie rijdt er vanavond?" 1977.

Author(s)
Leijns, R.C.
Year
Abstract

In December 1977 a publicity campaign was held in the Netherlands to motivate people to make an arrangement on who should drive after the use or non use of alcohol. The main purposes of the campaign were threefold: (1) thinking again on alcohol and traffic; (2) something has to be done: and (3) the choose is made for the easiest behaviour, making an arrangement for driving after the use of alcohol.

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Publication

Library number
B 14305 /83.2/83.4/ IRRD 240234
Source

Hilversum, Veilig Verkeer Nederland, 1978, 17 p. + app., fig., graph., ref.; Rapport No. KE/ 78-04.

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