Abstract
The Institute of Advanced Motorists (lAM) has been working in partnership with Brunel University to scientifically establish the effectiveness of lAM driver coaching. This report presents the outcomes of this, the first research of its kind, that isolates the specific effects of IAM driver coaching. The results show that whilst the driving performance of those who did not receive coaching was erratic, those who were coached showed systematic improvements in the three measured areas of driving competence: attitude, knowledge (or situational awareness) and skill. A driver who is more skilled, has more knowledge and situational awareness and sees safe progress as being within their personal control is a safer driver. (Author/publisher)