Evaluation of the 1981/1982 rear seat belt campaign

Author(s)
Lane, J.M. Milne, P.W. & Wood, H.T.
Year
Abstract

A major publicity campaign aimed at increasing seat belt usage by rear seat passengers was undertaken in Victoria between October 1981 and February 1982. The "Buckle Up in the Back" campaign emphasised the dangers of riding unrestrained in the rear seat and reminded people that the use of seat belts (where fitted) in the rear seat is required by law. An additional campaign aimed specifically at promoting restraint use in the 0 - 7 age group commenced early in December and was maintained until Mid-February 1982.

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Publication

Library number
B 22946 /73/83/ IRRD 271939
Source

Hawthorn, Road Safety and Traffic Authority, 1983, 30 p., fig., graph., tab., ref.; Report No. 4/83.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.