Abstract
This report summarises findings from a qualitative evaluation of the 'Doppelganger' ad (2004-2005). The evaluation also examines reactions to the Foolsspeed campaign as a whole. (Author/publisher)
This report summarises findings from a qualitative evaluation of the 'Doppelganger' ad (2004-2005). The evaluation also examines reactions to the Foolsspeed campaign as a whole. (Author/publisher)
Edinburgh, Scottish Executive Social Research, 2007, 50 p., 13 ref.; Transport Research Series - ISBN 0-7559-6496-6 (Web only publication)
This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.