Evaluation of Foolsspeed campaign : final phase.

Author(s)
Stead, M. & Eadie, D.
Year
Abstract

This report summarises findings from a qualitative evaluation of the 'Doppelganger' ad (2004-2005). The evaluation also examines reactions to the Foolsspeed campaign as a whole. (Author/publisher)

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Publication

Library number
C 39512 [electronic version only]
Source

Edinburgh, Scottish Executive Social Research, 2007, 50 p., 13 ref.; Transport Research Series - ISBN 0-7559-6496-6 (Web only publication)

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.