Evaluation of public communications programs.

Author(s)
MacLean, S. & Wiener, J.
Year
Abstract

Many of today's road crash countermeasure programs are based on attempts to modify the behaviour of road users, through the implementation of a public communications or education program. In this note, the authors describe an approach to assessing whether such a communications program has achieved its objectives.

Request publication

1 + 3 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
940742 ST [electronic version only]
Source

Melbourne, Victoria, Research International Australia RIA, 1987, 16 p., 3 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.