A publicity and enforcement campaign was conducted jointly by the Victoria Police and the Road Traffic Authority from November 1988 to January 1989. The campaign sought to increase the perceived risk for drink driving by requiring that drivers detected speeding at night give a breath sample for preliminary analysis for alcohol. Data indicate that drivers were aware of the publicity and its content that drivers'attitudes to speeding at night changed, and that self- reported drink- driving may have been influenced by the campaign.
Abstract