An evaluation of seat belt advertisements.

Author(s)
Blomgren, G.W. Maddock, J.W. & Wilkins, J.L.
Year
Abstract

Although seat belt sales have increased, the vast majority of drivers are still disinterested. It is apparent that insight is needed as to how to best motivate drivers to purchase and use seat belts, and how to translate this knowledge into effective advertising and promotion. It is toward this end that this present study is directed.

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Publication

Library number
B 9485 fo /83.2/91.2/
Source

Evanston, Northwestern University, 1962, 18 p., fig., ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.