An evaluation of a supplementary road safety package.

Author(s)
Guria, J. & Leung, J.
Year
Abstract

A Supplementary Road Safety Package (SRSP) was developed in New Zealand in 1995/1996 to supplement the compulsory breath test (CBT) and speed camera programmes introduced in 1993. A major feature of the package was the use of emotion and shock advertising campaigns not only to affect high risk driving attitudes and behaviours towards speeding and drink-driving but also to encourage the use of safety belts. Furthermore, the SRSP also emphasised targeting enforcement to these three areas. This package continued for 5 years. This paper estimates the effect of the package on road trauma. The analysis shows that the Package made substantial impact on road safety and saved over 285 lives over the 5-year period. (A) "Reprinted with permission from Elsevier".

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Publication

Library number
I E122881 /80 / ITRD E122881
Source

Accident Analysis & Prevention. 2004 /09. 36(5) Pp893-904 (22 Refs.)

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.