An evaluation of a supplementary road safety package.

Author(s)
Guria, J. & Leung, J.
Year
Abstract

A Supplementary Road Safety Package was developed in New Zealand in 1995/96 to supplement the compulsory breath test and speed camera programmes introduced in 1993. The major features of the package were the use of emotion and shock advertising campaigns to affect bad driving attitudes and behaviours and making police enforcement more risk-targeted (to drink driving, speeding and seatbelt use). This package continued for five years. This paper estimates the effect of the package on road trauma. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E209537. This paper may also be accessed by Internet users at: http://www.btre.gov.au/docs/atrf_02/program.html

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Publication

Library number
C 27780 (In: C 27750 CD-ROM) /83 / ITRD E209567
Source

In: ATRF02 : papers of the 25th Australasian Transport Research Forum (ATRF), Canberra, 2-4 October, 2002, 17 p., 17 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.