Abstract
Vehicle manufacturers have been increasingly internationalizing their operations by sourcing their manufacturing processes in different countries. This research seeks to assess the effects that such sourcing decisions will have on consumer vehicle preferences. To do so, a small sample of households was asked to choose among hypothetical sets of vehicles and, from this data, probabilistic choice modelswere estimated for each household. The estimation results furnishedinteresting information on consumer sourcing preferences and provide support for the use of a methodological approach in future sourcing studies based on large national data samples.(A).