Abstract
This report provides some of the preliminary findings of a study on combined enforcement/public communications strategies for the general deterrence of DWI that might be of use for state/local highway safety planners, public communications specialists, and others interested in the perceived risk/fear of arrest approach to reducing DWI. The general deterrence approach has perhaps the best potential for reducing the deaths and injuries resulting from drunk driving because it attempts to affect a large target population - the potential drinking driver.