Abstract
Although familiar to some readers, it is worth rehearsing just how important a task driving is, in social, personal, and economic terms. Ideally, psychologists should be able to provide a convincing predictive description of how humans perform such tasks, but, as will emerge, the author does not think such an account is currently available. As such, understanding driver behaviour poses a considerable challenge to those of us actively engaged in research to this end. The benefits of meeting this challenge successfully will mark important progress in psychology as a whole, as well as having a profound effect at a societal level. (Author/publisher)