Abstract
This report details the results of a small survey of hotel patrons in rural areas and presents a speculative analysis of the nature of drink-driving and drink-drive enforcement in rural areas of Victoria. The report was prepared to assist in the development of directions for future research into the drink-driving problem in rural areas. Key areas for future research and countermeasure development and targeting include: the uncertainty of detection; drivers' experience of an enforcement presence in a specific area; the identification of targetable groups of the rural population for countermeasures; and the social factors that may mediate the effects of drink-drive enforcement operations in these areas. (A)