Fare-Free Transit - A Strategy for Sustainable Transportation.

Author(s)
D'Alessandro, A.
Year
Abstract

The Fare-Free Transit Program was initiated by the Town of Milton as a means to increase passenger participation during non-peak travel periods. By eliminating user fees, public transit was promoted as an inexpensive and sustainable transportation alternative targeting Milton residents who could most benefit from a free service, including seniors, students, and families with infants/young children. Corporate sponsorship was solicited and obtained to subsidize lost fare revenue, neutralizing the impact on the municipal operating budget. This report is a synthesis of Milton's experience implementing a Fare-Free Program, including: communication plan development/implementation, observations/results achieved, issues brought forth, and subsequent policy recommendations for possible future opportunities. Performance data was collected through a combination of qualitative and quantitative statistical methods, including passenger surveys, daily operations tracking, and electronic farebox data recording. For the covering abstract of this conference see ITRD number E216597.

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Publication

Library number
C 44378 (In: C 44349 CD-ROM) /10 /72 / ITRD E217381
Source

In: Transportation: a key to a sustainable future : proceedings of the 2008 Annual Conference and Exhibition of the Transportation Association of Canada (TAC), Toronto, Ontario, from September 21 to 24, 2008, 12 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.