In 1995, the Roads Department of the former Strathclyde Regional Council in Scotland prepared four "Fit for Life" leaflets, one for each quarter of the city of Glasgow. The aim was to change people's attitude to the use of cars, by drawing attention to how walking and cycling could improve their physical fitness and health. Advice on a healthy diet was given, together with detailed information about public transport and sports and leisure centres in the city. The Roads Department also created advertisements and posters for its "Healthy Transport Makes Sense" campaign, which emphasised the benefits of walking, cycling, public transport, car sharing, etc. The campaigns were continued by the new Glasgow City Council, after the local government reorganisation of 1996. The need to focus on physical activity was especially important, because heart disease is the leading cause of death in Glasgow, with a death rate over 30% more than the Scottish average; many people in Glasgow take much too little exercise. Three pilot studies are presented: (1) the Schools Participation Scheme and Health Check; (2) the Workplace Participation Scheme and Health Study; and (3) Physical Activity for Coronary Rehabilitation. Local and international partnerships play a vital part. The projects cost about £2M.
Abstract